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Brief
A Christmas campaign to drive awareness on the variety of cat treats that Purina offers.
Insight
People love talking to cats, even when they don’t understand the meows they get in return, This language barrier causes cats to not get the purrfect treats they deserve.
Idea
If Your Cat
Could Speak
This Christmas, we want to help owners show their love without barriers by translating cat language into English by kicking it off with a teaser.
A series of videos translating cat speak into English, promoting different treats.
Awareness
Real Meat, Real Treat
Purina Hand Flakes
Tis the Season of Bonding
With Purina Puree Kiss
A Feast for Your Cat
Purina Friskies
Sustenance
Turning Instagram Stories into a translation device using native tap feature.
Creating stickers on chat apps for cat lovers to share their Christmas wishes.
Chat App Stickers
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