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Challenge
Making the audience aware of the role that Far East Organization plays in their lives to inspire better living.
Insight
For a long time, Singaporeans have unknowingly involved FEO establishments in their everyday plans.
Idea
Inspiring Better
Living Everyday
Creating a persona for FEO to highlight that we touch a part of the audience’s everyday life — from shopping to living, and much more.
Posting content that are relevant to the time or #day.
Awareness
Sustenance
Providing influencers with an itinerary that involves FEO establishments for their day off, and getting them to post their content with #DayOffWithFEO.
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